/* SOAI — warm modern salon palette */
:root {
  --cream: #f6efe7;
  --paper: #fbf7f2;
  --ink: #2a1e1b;
  --ink-2: #5e4d47;
  --ink-3: #8a7870;
  --line: rgba(42, 30, 27, 0.12);
  --rose: #b4614c;
  --rose-deep: #9c4f3c;
  --blush: #ecd3c7;
  --blush-2: #f3e2d9;
  --gold: #c6a06a;
  --espresso: #1f1613;
  --espresso-2: #2c201c;
  --on-dark: #f6efe7;
  --on-dark-2: rgba(246, 239, 231, 0.68);

  --serif: "Instrument Serif", "Cormorant Garamond", Georgia, serif;
  --sans: "Instrument Sans", ui-sans-serif, system-ui, -apple-system, "Segoe UI", sans-serif;
  --mono: "JetBrains Mono", ui-monospace, SFMono-Regular, Menlo, monospace;

  --wrap: 1280px;
  --gutter: clamp(20px, 4vw, 48px);
  --radius: 22px;
  --ease: cubic-bezier(0.22, 1, 0.36, 1);
}

*, *::before, *::after { box-sizing: border-box; }
html { scroll-behavior: smooth; -webkit-text-size-adjust: 100%; }
body {
  margin: 0;
  background: var(--cream);
  color: var(--ink);
  font-family: var(--sans);
  font-size: 17px;
  line-height: 1.55;
  -webkit-font-smoothing: antialiased;
  overflow-x: hidden;
}
img { max-width: 100%; display: block; }
a { color: inherit; }
button { font: inherit; color: inherit; }
h1, h2, h3 { margin: 0; font-weight: 400; }
p { margin: 0; }
em { font-style: italic; }
:focus-visible { outline: 2px solid var(--rose); outline-offset: 3px; border-radius: 6px; }

.skip { position: absolute; left: -999px; top: 8px; background: var(--ink); color: var(--cream); padding: 8px 14px; border-radius: 8px; z-index: 100; }
.skip:focus { left: 8px; }

.wrap { max-width: var(--wrap); margin: 0 auto; padding: 0 var(--gutter); }

/* ---------- Buttons ---------- */
.btn {
  display: inline-flex; align-items: center; justify-content: center; gap: 10px;
  border-radius: 999px; border: 1px solid transparent;
  padding: 13px 22px; font-size: 15px; font-weight: 500; letter-spacing: 0.01em;
  text-decoration: none; cursor: pointer; white-space: nowrap;
  transition: transform 0.35s var(--ease), background 0.25s, color 0.25s, border-color 0.25s, box-shadow 0.35s var(--ease);
}
.btn span[aria-hidden] { transition: transform 0.35s var(--ease); }
.btn:hover span[aria-hidden] { transform: translateX(4px); }
.btn--sm { padding: 9px 18px; font-size: 14px; }
.btn--lg { padding: 17px 28px; font-size: 16px; }
.btn--block { width: 100%; }
.btn--ink { background: var(--ink); color: var(--cream); }
.btn--ink:hover { background: var(--rose-deep); transform: translateY(-2px); box-shadow: 0 14px 30px -14px rgba(156, 79, 60, 0.7); }
.btn--ghost { background: rgba(251, 247, 242, 0.6); border-color: var(--line); color: var(--ink); backdrop-filter: blur(8px); }
.btn--ghost:hover { border-color: var(--ink); transform: translateY(-2px); }
.btn--light { background: var(--cream); color: var(--ink); }
.btn--light:hover { background: #fff; transform: translateY(-2px); }
.btn--ghost-light { background: transparent; border-color: rgba(246, 239, 231, 0.3); color: var(--on-dark); }
.btn--ghost-light:hover { border-color: var(--on-dark); transform: translateY(-2px); }
.link-btn { background: none; border: 0; padding: 6px 4px; cursor: pointer; font-size: 14px; color: var(--ink-2); text-decoration: underline; text-decoration-color: transparent; text-underline-offset: 4px; transition: color .2s, text-decoration-color .2s; }
.link-btn:hover { color: var(--ink); text-decoration-color: currentColor; }

.mic-ico { width: 14px; height: 18px; position: relative; display: inline-block; flex: none; }
.mic-ico::before { content: ""; position: absolute; left: 3px; top: 0; width: 8px; height: 12px; border-radius: 5px; background: currentColor; }
.mic-ico::after { content: ""; position: absolute; left: 0; top: 6px; width: 14px; height: 10px; border: 1.6px solid currentColor; border-top: 0; border-radius: 0 0 8px 8px; box-sizing: border-box; }
.mic-ico--light { color: var(--cream); }

/* ---------- Nav ---------- */
.nav { position: fixed; inset: 0 0 auto 0; z-index: 50; transition: background .4s, box-shadow .4s, backdrop-filter .4s; }
.nav.is-scrolled { background: rgba(246, 239, 231, 0.82); backdrop-filter: blur(14px) saturate(1.3); -webkit-backdrop-filter: blur(14px) saturate(1.3); box-shadow: 0 1px 0 var(--line); }
.nav__inner { max-width: var(--wrap); margin: 0 auto; padding: 16px var(--gutter); display: flex; align-items: center; gap: 32px; }
.brand { font-family: var(--serif); font-size: 30px; line-height: 1; text-decoration: none; letter-spacing: -0.01em; }
.brand em { color: var(--rose); }
.brand sup { font-family: var(--mono); font-size: 9px; vertical-align: top; margin-left: 2px; color: var(--ink-3); }
.brand--lg { font-size: 44px; }
.nav__links { display: flex; gap: 28px; margin-left: auto; }
.nav__links a { font-size: 14px; color: var(--ink-2); text-decoration: none; position: relative; }
.nav__links a::after { content: ""; position: absolute; left: 0; right: 0; bottom: -4px; height: 1px; background: currentColor; transform: scaleX(0); transform-origin: left; transition: transform .35s var(--ease); }
.nav__links a:hover { color: var(--ink); }
.nav__links a:hover::after { transform: scaleX(1); }
.nav__cta { display: flex; align-items: center; gap: 14px; }
.nav__burger { display: none; margin-left: auto; width: 44px; height: 44px; border: 1px solid var(--line); border-radius: 999px; background: var(--paper); cursor: pointer; position: relative; }
.nav__burger span { position: absolute; left: 13px; right: 13px; height: 1.5px; background: var(--ink); transition: transform .3s var(--ease), top .3s var(--ease); }
.nav__burger span:first-child { top: 18px; }
.nav__burger span:last-child { top: 24px; }
.nav__burger[aria-expanded="true"] span:first-child { top: 21px; transform: rotate(45deg); }
.nav__burger[aria-expanded="true"] span:last-child { top: 21px; transform: rotate(-45deg); }
.mobile-menu { padding: 8px var(--gutter) 24px; display: grid; gap: 4px; background: rgba(246, 239, 231, 0.97); border-bottom: 1px solid var(--line); }
.mobile-menu[hidden] { display: none; }
.mobile-menu a:not(.btn) { font-family: var(--serif); font-size: 30px; text-decoration: none; padding: 6px 0; }
.mobile-menu .btn { margin-top: 12px; }

/* ---------- Shared type ---------- */
.eyebrow, .kicker { font-family: var(--mono); font-size: 12px; letter-spacing: 0.08em; text-transform: uppercase; color: var(--ink-2); }
.eyebrow { display: inline-flex; align-items: center; gap: 10px; padding: 8px 14px; border: 1px solid var(--line); border-radius: 999px; background: rgba(251, 247, 242, 0.7); }
.eyebrow .dot { width: 7px; height: 7px; border-radius: 50%; background: var(--rose); box-shadow: 0 0 0 4px rgba(180, 97, 76, 0.18); }
.kicker--light { color: var(--on-dark-2); }
h2 { font-family: var(--serif); font-size: clamp(40px, 6vw, 84px); line-height: 0.98; letter-spacing: -0.02em; }
h2 em { color: var(--rose); }
.lead { font-size: clamp(17px, 1.5vw, 20px); color: var(--ink-2); max-width: 34ch; }
.section { padding: clamp(88px, 12vw, 160px) 0; position: relative; }
.section__head { display: grid; gap: 22px; margin-bottom: clamp(48px, 6vw, 80px); }
.section__head--center { justify-items: center; text-align: center; }
.section__head--center .lead { max-width: 40ch; }

/* ---------- Hero ---------- */
.hero { position: relative; min-height: 100svh; padding: 130px 0 0; display: flex; flex-direction: column; justify-content: center; overflow: hidden; isolation: isolate; }
.hero__bg { position: absolute; inset: 0; z-index: -1; overflow: hidden; }
.hero__bg::after { content: ""; position: absolute; inset: 0; background-image: radial-gradient(rgba(42,30,27,.08) 1px, transparent 1px); background-size: 22px 22px; mask-image: linear-gradient(to bottom, #000 0%, transparent 85%); -webkit-mask-image: linear-gradient(to bottom, #000 0%, transparent 85%); }
.has-img-hero .hero__bg { background: linear-gradient(100deg, var(--cream) 30%, rgba(246,239,231,.7) 55%, rgba(246,239,231,.25)), var(--img-hero) center / cover no-repeat; }
.orb { position: absolute; border-radius: 50%; filter: blur(60px); opacity: .75; animation: float 18s ease-in-out infinite; }
.orb--1 { width: 46vw; height: 46vw; max-width: 680px; max-height: 680px; right: -8vw; top: -12vw; background: radial-gradient(circle at 30% 30%, #f0c9b8, #e3a58e 60%, transparent 70%); }
.orb--2 { width: 30vw; height: 30vw; max-width: 440px; max-height: 440px; right: 22vw; bottom: 4vw; background: radial-gradient(circle, #ead2a6, transparent 70%); animation-delay: -6s; opacity: .55; }
.orb--3 { width: 26vw; height: 26vw; left: -8vw; top: 18vw; background: radial-gradient(circle, #f1ddd3, transparent 70%); animation-delay: -11s; }
@keyframes float { 0%,100% { transform: translate(0,0) scale(1); } 33% { transform: translate(-3%, 4%) scale(1.06); } 66% { transform: translate(3%, -2%) scale(.96); } }

.hero__grid { display: grid; grid-template-columns: minmax(0, 1.25fr) minmax(0, 0.85fr); gap: clamp(32px, 5vw, 80px); align-items: center; width: 100%; }
.hero__copy { display: grid; gap: 28px; justify-items: start; }
.hero__title { font-family: var(--serif); font-size: clamp(54px, 9.4vw, 148px); line-height: 0.9; letter-spacing: -0.035em; }
.hero__title .line { display: block; }
.hero__title em { color: var(--rose); }
.shimmer { background: linear-gradient(100deg, var(--rose-deep) 0%, var(--rose) 35%, var(--gold) 50%, var(--rose) 65%, var(--rose-deep) 100%); background-size: 250% 100%; -webkit-background-clip: text; background-clip: text; color: transparent !important; animation: shimmer 7s ease-in-out infinite; padding-right: .08em; }
@keyframes shimmer { 0%,100% { background-position: 100% 0; } 50% { background-position: 0 0; } }
.hero__sub { font-size: clamp(18px, 1.6vw, 22px); color: var(--ink-2); max-width: 36ch; }
.hero__actions { display: flex; flex-wrap: wrap; gap: 12px; }
.hero__actions--center { justify-content: center; }
.hero__note { font-family: var(--mono); font-size: 12px; color: var(--ink-3); letter-spacing: .02em; }

/* Call card */
.callcard { position: relative; background: rgba(251, 247, 242, 0.82); backdrop-filter: blur(18px); -webkit-backdrop-filter: blur(18px); border: 1px solid rgba(255,255,255,.7); border-radius: 28px; padding: 22px; box-shadow: 0 40px 80px -40px rgba(74, 40, 30, 0.45), 0 1px 0 rgba(255,255,255,.8) inset; overflow: hidden; }
.callcard__photo { display: none; }
.has-img-studio .callcard__photo { display: block; height: 120px; margin: -22px -22px 18px; background: var(--img-studio) center / cover; }
.callcard__top { display: flex; justify-content: space-between; align-items: center; gap: 8px; margin-bottom: 18px; flex-wrap: wrap; }
.callcard__live { display: inline-flex; align-items: center; gap: 8px; font-family: var(--mono); font-size: 12px; color: var(--ink-2); }
.pulse { width: 8px; height: 8px; border-radius: 50%; background: #3f9a6b; position: relative; }
.pulse::after { content: ""; position: absolute; inset: -4px; border-radius: 50%; border: 1.5px solid #3f9a6b; animation: ping 1.8s var(--ease) infinite; }
@keyframes ping { 0% { transform: scale(.6); opacity: 1; } 100% { transform: scale(2); opacity: 0; } }
.tag { font-family: var(--mono); font-size: 11px; padding: 5px 10px; border-radius: 999px; background: var(--espresso); color: var(--on-dark); letter-spacing: .04em; }
.chat { list-style: none; margin: 0; padding: 0; display: grid; gap: 10px; }
.chat__msg { max-width: 86%; padding: 11px 15px; border-radius: 18px; font-size: 15px; line-height: 1.4; }
.chat__msg--them { background: #fff; border: 1px solid var(--line); border-bottom-left-radius: 6px; justify-self: start; }
.chat__msg--us { background: var(--ink); color: var(--cream); border-bottom-right-radius: 6px; justify-self: end; }
.callcard__foot { margin-top: 18px; padding-top: 16px; border-top: 1px dashed var(--line); display: flex; gap: 12px; align-items: center; font-size: 14px; color: var(--ink-2); }
.callcard__foot strong { color: var(--ink); }
.check { width: 28px; height: 28px; border-radius: 50%; display: grid; place-items: center; background: var(--blush); color: var(--rose-deep); font-weight: 600; flex: none; }
.callcard__label { position: absolute; right: 22px; bottom: 6px; font-family: var(--mono); font-size: 10px; color: var(--ink-3); letter-spacing: .08em; text-transform: uppercase; opacity: .7; }
.js .callcard .chat__msg, .js .callcard .callcard__foot { opacity: 0; transform: translateY(10px); }
.js .callcard.is-in .chat__msg, .js .callcard.is-in .callcard__foot { animation: msgIn .6s var(--ease) forwards; animation-delay: calc(0.5s + var(--d) * 0.9s); }
@keyframes msgIn { to { opacity: 1; transform: none; } }

/* Ticker */
.ticker { margin-top: clamp(56px, 8vw, 96px); border-block: 1px solid var(--line); overflow: hidden; padding: 18px 0; background: rgba(251,247,242,.5); }
.ticker__track { display: flex; gap: 48px; width: max-content; animation: marquee 40s linear infinite; }
.ticker span { font-family: var(--serif); font-size: clamp(22px, 2.4vw, 32px); color: var(--ink-2); white-space: nowrap; display: inline-flex; align-items: center; gap: 48px; }
.ticker span::after { content: "✦"; font-size: 14px; color: var(--rose); }
@keyframes marquee { to { transform: translateX(-50%); } }

/* ---------- Problem ---------- */
.stats { display: grid; grid-template-columns: 1fr 1fr 1fr 1.35fr; gap: 16px; }
.stat { background: var(--paper); border: 1px solid var(--line); border-radius: var(--radius); padding: clamp(24px, 2.6vw, 36px); display: grid; gap: 18px; align-content: space-between; min-height: 280px; transition: transform .5s var(--ease), box-shadow .5s var(--ease); }
.stat:hover { transform: translateY(-6px); box-shadow: 0 30px 60px -36px rgba(74, 40, 30, .45); }
.stat__num { font-family: var(--serif); font-size: clamp(60px, 6.4vw, 104px); white-space: nowrap; line-height: .85; letter-spacing: -0.04em; color: var(--ink); }
.stat__txt { font-size: 16px; color: var(--ink-2); max-width: 22ch; }
.stat--feature { background: var(--rose); border-color: var(--rose); }
.stat--feature .stat__num, .stat--feature .stat__txt { color: var(--cream); }
.problem__kicker { margin-top: clamp(40px, 5vw, 64px); font-family: var(--serif); font-size: clamp(26px, 3vw, 40px); line-height: 1.15; max-width: 26ch; }
.problem__kicker em { color: var(--rose); }

/* ---------- Try it live ---------- */
.try { background: var(--espresso); color: var(--on-dark); overflow: hidden; }
.try::before { content: ""; position: absolute; inset: 0; background: radial-gradient(60% 70% at 78% 50%, rgba(180,97,76,.35), transparent 70%), radial-gradient(40% 50% at 10% 100%, rgba(198,160,106,.16), transparent 70%); pointer-events: none; }
.try h2 em { color: #e6a48e; }
.try .lead { color: var(--on-dark-2); }
.try__grid { display: grid; grid-template-columns: 1fr 1fr; gap: clamp(40px, 6vw, 96px); align-items: center; position: relative; }
.try__copy { display: grid; gap: 24px; }
.prompts { list-style: none; padding: 0; margin: 8px 0 0; display: grid; gap: 10px; }
.prompts li { font-family: var(--serif); font-size: clamp(20px, 2vw, 26px); color: var(--on-dark); padding: 12px 18px; border: 1px solid rgba(246,239,231,.14); border-radius: 14px; background: rgba(246,239,231,.03); width: fit-content; max-width: 100%; }
.try__stage { display: grid; justify-items: center; gap: 22px; }
.orbit { position: relative; width: min(420px, 78vw); aspect-ratio: 1; border-radius: 50%; border: 0; background: none; cursor: pointer; padding: 0; display: grid; place-items: center; }
.orbit__ring { position: absolute; inset: 0; border-radius: 50%; border: 1px solid rgba(246,239,231,.14); animation: breathe 4.5s ease-in-out infinite; }
.orbit__ring--2 { inset: 12%; border-color: rgba(230,164,142,.3); animation-delay: -1.5s; }
.orbit__ring--3 { inset: 24%; border-color: rgba(230,164,142,.5); animation-delay: -3s; }
@keyframes breathe { 0%,100% { transform: scale(1); opacity: 1; } 50% { transform: scale(1.04); opacity: .55; } }
.orbit__core { position: relative; width: 44%; aspect-ratio: 1; border-radius: 50%; background: radial-gradient(circle at 35% 30%, #d98a72, var(--rose) 50%, var(--rose-deep)); box-shadow: 0 30px 80px -20px rgba(180,97,76,.7), inset 0 2px 0 rgba(255,255,255,.25); display: grid; place-content: center; justify-items: center; gap: 10px; transition: transform .5s var(--ease); }
.orbit:hover .orbit__core { transform: scale(1.06); }
.orbit__label { font-family: var(--mono); font-size: 12px; letter-spacing: .1em; text-transform: uppercase; color: var(--cream); }
.wave { display: flex; gap: 4px; align-items: center; height: 34px; }
.wave i { display: block; width: 4px; border-radius: 4px; background: var(--cream); animation: wave 1.2s ease-in-out infinite; }
.wave i:nth-child(1) { height: 30%; animation-delay: -.2s; } .wave i:nth-child(2) { height: 60%; animation-delay: -.5s; } .wave i:nth-child(3) { height: 90%; animation-delay: -.1s; }
.wave i:nth-child(4) { height: 100%; animation-delay: -.7s; } .wave i:nth-child(5) { height: 75%; animation-delay: -.3s; } .wave i:nth-child(6) { height: 50%; animation-delay: -.6s; } .wave i:nth-child(7) { height: 25%; animation-delay: -.4s; }
@keyframes wave { 0%,100% { transform: scaleY(.45); } 50% { transform: scaleY(1); } }
.try__note { font-family: var(--mono); font-size: 12px; color: var(--on-dark-2); letter-spacing: .04em; }

/* ---------- How it works ---------- */
.how { border-bottom: 1px solid var(--line); }
.steps { list-style: none; margin: 0; padding: 0; display: grid; grid-template-columns: repeat(3, minmax(0,1fr)); border-top: 1px solid var(--ink); }
.step { padding: 36px clamp(16px, 2.4vw, 36px) 12px 0; display: grid; gap: 28px; align-content: start; border-right: 1px solid var(--line); }
.step + .step { padding-left: clamp(16px, 2.4vw, 36px); }
.step:last-child { border-right: 0; }
.step__num { font-family: var(--serif); font-style: italic; font-size: 64px; line-height: 1; color: var(--rose); }
.step h3 { font-family: var(--serif); font-size: clamp(28px, 2.6vw, 38px); line-height: 1.05; margin-bottom: 14px; }
.step p { color: var(--ink-2); max-width: 32ch; }
.step strong { color: var(--ink); font-weight: 600; background: linear-gradient(transparent 62%, var(--blush) 62%); }

/* ---------- Pricing ---------- */
.pricing { background: linear-gradient(to bottom, var(--cream), var(--blush-2)); }
.price-compare { display: grid; grid-template-columns: 0.85fr 1fr; gap: 20px; max-width: 980px; margin: 0 auto; align-items: stretch; }
.price-card { border-radius: 28px; padding: clamp(28px, 3.4vw, 48px); display: grid; gap: 18px; align-content: start; }
.price-card--muted { background: transparent; border: 1px dashed rgba(42,30,27,.28); color: var(--ink-2); }
.price-card--muted .price-card__amount { color: var(--ink-3); text-decoration: line-through; text-decoration-thickness: 2px; text-decoration-color: rgba(180,97,76,.6); }
.price-card--hero { background: var(--espresso); color: var(--on-dark); box-shadow: 0 50px 100px -50px rgba(31,22,19,.8); position: relative; overflow: hidden; }
.price-card--hero::before { content: ""; position: absolute; width: 360px; height: 360px; right: -140px; top: -160px; border-radius: 50%; background: radial-gradient(circle, rgba(180,97,76,.55), transparent 70%); }
.price-card > * { position: relative; }
.price-card__label { font-family: var(--mono); font-size: 12px; text-transform: uppercase; letter-spacing: .08em; }
.price-card__badge { justify-self: start; font-family: var(--mono); font-size: 12px; text-transform: uppercase; letter-spacing: .08em; padding: 6px 12px; border-radius: 999px; background: rgba(230,164,142,.18); color: #f0b9a6; }
.price-card__amount { font-family: var(--serif); font-size: clamp(56px, 6vw, 88px); line-height: .9; letter-spacing: -0.03em; }
.price-card__amount span { font-family: var(--sans); font-size: 16px; letter-spacing: 0; margin-left: 6px; opacity: .7; }
.price-card__sub { font-size: 16px; }
.price-card--hero .price-card__sub { color: var(--on-dark-2); }
.price-card__fine { font-size: 14px; color: var(--on-dark-2); text-align: center; }
.ticks { list-style: none; padding: 0; margin: 6px 0 10px; display: grid; gap: 12px; }
.ticks li { display: flex; gap: 12px; align-items: baseline; font-size: 16px; }
.ticks li::before { content: "✓"; flex: none; width: 20px; height: 20px; border-radius: 50%; display: inline-grid; place-items: center; font-size: 11px; background: var(--rose); color: var(--cream); transform: translateY(2px); }
.ticks--x li::before { content: "×"; background: transparent; border: 1px solid rgba(42,30,27,.25); color: var(--ink-3); font-size: 13px; }

/* ---------- Why us ---------- */
.why__grid { display: grid; grid-template-columns: 0.9fr 1.1fr; gap: clamp(40px, 6vw, 96px); align-items: start; }
.why__head { position: sticky; top: 110px; margin-bottom: 0; }
.why__visual { position: relative; margin-top: 16px; border-radius: 26px; overflow: hidden; aspect-ratio: 5 / 4; background: radial-gradient(120% 90% at 20% 10%, #f5dccf, transparent 60%), radial-gradient(90% 90% at 90% 90%, #d99883, transparent 60%), linear-gradient(135deg, #efd9cc, #c98670); }
.why__photo { position: absolute; inset: 0; }
.why__photo::before { content: ""; position: absolute; inset: 14% 22%; border-radius: 50% 50% 46% 46% / 60% 60% 40% 40%; border: 1px solid rgba(255,255,255,.55); }
.why__photo::after { content: ""; position: absolute; inset: 24% 32%; border-radius: 50% 50% 46% 46% / 60% 60% 40% 40%; background: rgba(255,255,255,.18); backdrop-filter: blur(4px); }
.has-img-detail .why__photo { background: var(--img-detail) center / cover; }
.has-img-detail .why__photo::before, .has-img-detail .why__photo::after { display: none; }
.why__roi { position: absolute; left: 20px; bottom: 20px; background: var(--paper); border-radius: 18px; padding: 14px 20px; display: flex; align-items: baseline; gap: 8px; box-shadow: 0 20px 40px -20px rgba(42,30,27,.4); font-family: var(--mono); font-size: 12px; text-transform: uppercase; letter-spacing: .06em; color: var(--ink-2); }
.why__roi strong { font-family: var(--serif); font-size: 52px; line-height: 1; color: var(--rose); letter-spacing: -0.02em; font-weight: 400; text-transform: none; }
.reasons { display: grid; }
.reason { display: grid; grid-template-columns: 64px 1fr; gap: 16px; padding: 34px 0; border-top: 1px solid var(--line); }
.reason:last-child { border-bottom: 1px solid var(--line); }
.reason__num { font-family: var(--mono); font-size: 13px; color: var(--rose); padding-top: 10px; }
.reason h3 { font-family: var(--serif); font-size: clamp(30px, 3vw, 44px); line-height: 1.05; margin-bottom: 10px; transition: transform .45s var(--ease); }
.reason:hover h3 { transform: translateX(8px); }
.reason p { color: var(--ink-2); max-width: 44ch; }

/* ---------- Final CTA ---------- */
.final { background: var(--espresso); color: var(--on-dark); text-align: center; overflow: hidden; }
.final::before { content: ""; position: absolute; left: 50%; top: 100%; width: 1100px; height: 1100px; transform: translate(-50%, -55%); border-radius: 50%; background: radial-gradient(circle, rgba(180,97,76,.55), transparent 60%); pointer-events: none; }
.final__inner { position: relative; display: grid; gap: 28px; justify-items: center; }
.final h2 { font-size: clamp(48px, 8vw, 120px); max-width: 12ch; }
.final h2 em { color: #e6a48e; }
.final .lead { color: var(--on-dark-2); max-width: 40ch; }

/* ---------- Footer ---------- */
.footer { background: var(--cream); padding: 72px 0 28px; }
.footer__grid { display: grid; grid-template-columns: 1.4fr 1fr 1fr auto; gap: 40px; align-items: start; }
.footer__tag { margin-top: 12px; color: var(--ink-2); max-width: 28ch; }
.footer__h { font-family: var(--mono); font-size: 12px; text-transform: uppercase; letter-spacing: .08em; color: var(--ink-3); margin-bottom: 12px; }
.footer__phone { font-family: var(--serif); font-size: 28px; text-decoration: none; display: block; }
.footer__phone:hover { color: var(--rose); }
.link-btn--footer { padding-left: 0; margin-top: 6px; }
.footer__base { margin-top: 56px; padding-top: 22px; border-top: 1px solid var(--line); display: flex; justify-content: space-between; gap: 16px; font-size: 13px; color: var(--ink-3); }
.footer__base a { text-decoration: none; }

/* ---------- Reveal on scroll ---------- */
.js .reveal { opacity: 0; transform: translateY(24px); transition: opacity 1s var(--ease), transform 1s var(--ease); transition-delay: var(--rd, 0s); }
.js .reveal.is-in { opacity: 1; transform: none; }
.hero__title .line.reveal { transform: translateY(60%); }
.hero__title .line.reveal.is-in { transform: none; }

/* ---------- Receptionist launcher ---------- */
.rx { position: fixed; right: max(20px, env(safe-area-inset-right)); bottom: max(20px, env(safe-area-inset-bottom)); z-index: 60; display: grid; justify-items: end; gap: 12px; pointer-events: none; }
.rx > * { pointer-events: auto; }
.rx.is-hidden .rx__launcher { opacity: 0; transform: translateY(16px) scale(.9); pointer-events: none; }
.rx__launcher { display: inline-flex; align-items: center; gap: 12px; padding: 8px 20px 8px 8px; border-radius: 999px; border: 1px solid rgba(255,255,255,.08); background: var(--espresso); color: var(--cream); cursor: pointer; box-shadow: 0 20px 40px -14px rgba(31,22,19,.6); transition: transform .4s var(--ease), opacity .4s var(--ease), box-shadow .4s; font-size: 15px; font-weight: 500; }
.rx__launcher:hover { transform: translateY(-3px); box-shadow: 0 26px 50px -16px rgba(31,22,19,.7); }
.rx__launcher[aria-busy="true"] { cursor: progress; }
.rx__launcher[aria-busy="true"] .rx__text::after { content: "…"; }
.rx__avatar { position: relative; width: 42px; height: 42px; border-radius: 50%; background: radial-gradient(circle at 35% 30%, #d98a72, var(--rose) 55%, var(--rose-deep)); display: grid; place-items: center; }
.rx__ping { position: absolute; inset: 0; border-radius: 50%; border: 2px solid var(--rose); animation: ping 2.4s var(--ease) infinite; }
.rx__bubble, .rx__toast { position: relative; max-width: 290px; padding: 16px 40px 16px 18px; background: var(--paper); color: var(--ink); border: 1px solid var(--line); border-radius: 20px 20px 6px 20px; box-shadow: 0 24px 50px -20px rgba(42,30,27,.4); font-size: 15px; line-height: 1.4; }
.rx__bubble { opacity: 0; transform: translateY(10px) scale(.96); transform-origin: bottom right; pointer-events: none; transition: opacity .45s var(--ease), transform .45s var(--ease); }
.rx__bubble.is-visible { opacity: 1; transform: none; pointer-events: auto; }
.rx__bubble strong { color: var(--rose-deep); }
.rx__toast { border-color: rgba(180,97,76,.4); animation: msgIn .4s var(--ease); }
.rx__toast a { color: var(--rose-deep); font-weight: 600; }
.rx__bubble-close { position: absolute; top: 6px; right: 8px; width: 28px; height: 28px; border: 0; background: none; border-radius: 50%; font-size: 20px; line-height: 1; color: var(--ink-3); cursor: pointer; }
.rx__bubble-close:hover { background: var(--blush-2); color: var(--ink); }

/* ---------- Responsive ---------- */
@media (max-width: 1080px) {
  .nav__links { display: none; }
  .nav__cta { margin-left: auto; }
  .stats { grid-template-columns: repeat(2, minmax(0,1fr)); }
}
@media (max-width: 900px) {
  .hero__grid, .try__grid, .why__grid { grid-template-columns: 1fr; }
  .hero { padding-top: 110px; }
  .callcard { max-width: 460px; }
  .steps { grid-template-columns: 1fr; border-top: 0; }
  .step, .step + .step { padding: 28px 0; border-right: 0; border-top: 1px solid var(--line); grid-template-columns: 72px 1fr; gap: 12px; }
  .step:first-child { border-top: 1px solid var(--ink); }
  .step__num { font-size: 48px; }
  .price-compare { grid-template-columns: 1fr; }
  .price-card--hero { order: -1; }
  .why__head { position: static; }
  .footer__grid { grid-template-columns: 1fr 1fr; }
}
@media (max-width: 720px) {
  .nav__cta { display: none; }
  .nav__burger { display: block; }
  .nav { background: rgba(246, 239, 231, 0.82); backdrop-filter: blur(14px); -webkit-backdrop-filter: blur(14px); }
  .nav__inner { padding-block: 12px; }
  .hero__actions .btn { width: 100%; }
  .hero__actions { width: 100%; }
  .stats { grid-template-columns: 1fr; }
  .stat { min-height: 0; grid-template-columns: auto 1fr; align-items: center; gap: 20px; }
  .stat__num { font-size: 64px; }
  .eyebrow { font-size: 10.5px; padding: 7px 12px; }
  .reason { grid-template-columns: 40px 1fr; padding: 26px 0; }
  .footer__grid { grid-template-columns: 1fr; gap: 28px; }
  .footer__base { flex-direction: column; }
  .rx__text { display: none; }
  .rx__launcher { padding: 7px; }
  .rx__avatar { width: 52px; height: 52px; }
  .rx__bubble, .rx__toast { max-width: min(290px, calc(100vw - 40px)); }
  .final h2 { font-size: clamp(44px, 12vw, 72px); }
  .btn--lg { padding: 16px 22px; }
  body { font-size: 16px; }
}

@media (prefers-reduced-motion: reduce) {
  *, *::before, *::after { animation-duration: .001ms !important; animation-iteration-count: 1 !important; transition-duration: .001ms !important; scroll-behavior: auto !important; }
  .ticker__track { animation: none; }
}